Introducing our first kind-to-lashes mascara that lengthens, curls and lifts with active growth agent, Symlash®, in the truly ICONIC formula! Get volumised, fluttery, panoramic lashes in seconds…

Amp up your lash game with our brand new, (and already ICONIC), Enrich & Elevate Mascara. This is a magic makeup must-have that not only lifts and lengthens for a wide-eyed effect – but coats your lashes with lash-loving ingredients for up to 14-hours of wear* AND helps you work towards stronger, longer and fuller-looking lashes. In fact, 76% of consumers said the condition of their natural lashes had improved after 6 weeks*… and we reckon that’s pretty ICONIC! Basically, your lashes will get even more GORGEOUS with every application.

Goodbye lackluster lashes – hello fluttering fabulousness! Get ready to take your lashes to the max! Our latest ICONIC innovation is the modern way to wear mascara – a weightless formula that still adds impact - and enriches lashes with each application; 74% of consumers said their lashes looked healthier after 6 weeks*. It’s the mascara that just keeps on giving!

Pssttt! Enrich & Elevate is PERFECT for some longer-term lash TLC if you’ve overdone it on the eyelash extensions <3

*Based on a consumer perception study of 102 women.

The secret to Enrich & Elevate lies within Symlash® technology. It’s a growth-active ingredient that helps you work towards healthier-looking lashes over time.

Carnauba Wax - this ultra-smooth wax helps to coat lashes in a soft, panoramic film. Say hello to full, fluttery, fanned-out lashes.
Black Pigment - we use only the blackest-looking pigment for deep colour payoff. There’s no need to tint your lashes when our formula’s this rich, babes.