SHISEIDO's first foundation with ActiveForce technology ensures a fresh, flawless complexion all day long. The fluid synchronizes with the skin and maintains its durability for 24 hours, resisting heat, sebum, high humidity, and even facial expressions. The makeup looks impeccable, as if just applied. The skin remains fresh throughout the day. Comfortable, weightless texture. Breathable, adjustable coverage. Easy to blend. The product is developed with real skin tones in mind and easily adapts to them, so you can effortlessly find your perfect shade.• A fresh and natural look. • Formula with SPF 30 and oil-free. • All-day hydration. Water-resistant. Does not smudge. • Sweat-resistant formula. Leaves no marks on clothing.
SHISEIDO's first foundation with ActiveForce technology ensures a fresh, flawless complexion all day long. The fluid synchronizes with the skin and maintains its durability for 24 hours, resisting heat, sebum, high humidity, and even facial expressions. The makeup looks impeccable, as if just applied. The skin remains fresh throughout the day. Comfortable, weightless texture. Breathable, adjustable coverage. Easy to blend. The product is developed with real skin tones in mind and easily adapts to them, so you can effortlessly find your perfect shade.• A fresh and natural look. • Formula with SPF 30 and oil-free. • All-day hydration. Water-resistant. Does not smudge. • Sweat-resistant formula. Leaves no marks on clothing.
Specifications
Gender
Women's
Consumer category
for adults
Color
beige
Spf level
30
Application
Shake the bottle well before use. Apply the foundation after your skincare routine. Using your fingers or a brush, apply an amount equal to one press of the dispenser to the center of the face and spread the product towards the contours. For a natural radiant effect, use the Daiya Fude Face Duo brush. For denser coverage, use the Hasu Fude Foundation Brush. Wipe the dispenser after each use.
For over 150 years, Shiseido has been exploring the mysteries of cosmetology, accumulating unique experience in developing products based on advanced technologies. Each line of Shiseido products is created with the individual needs and preferences of each person in mind. The step-by-step skincare program from Shiseido helps achieve maximum results in creating beautiful skin.