Achieve matte perfection with the NEW LIPFINITY VELVET MATTE LIPSTICK FROM MAX FACTOR. Experience unparalleled pleasure with our rich, moisturizing, and water-resistant formula designed to provide long-lasting wear. Introducing the latest addition to our luxurious makeup line, the Lipfinity Velvet Matte lipstick, which offers a comfortable liquid texture that adheres to your lips for up to 24 hours. Our matte formula adapts to your preferences, delivering a rich and enduring hue without compromising on hydration. Infused with moisturizing components such as coconut oil, it ensures maximum comfort without drying out the delicate skin of your lips. Our innovative formula sets quickly upon application, leaving behind a deep, luxurious color with a matte finish that lasts throughout the day. Choose from our selection of 12 expertly curated shades developed by professional makeup artists at Max Factor to create your unique lip makeup look. With over 100 years of expertise in the makeup industry, Max Factor understands the transformative power and confidence that lipstick can instill in a woman. More than just a cosmetic product, our lipstick is a statement of self-assurance, inviting you to embrace your inner strength and beauty.