Makeup is fun! Embracing this principle as the foundation of its philosophy, Essence has been creating quality products since 2002 that inspire bold, original looks and pleasantly surprise with their price. Essence proudly holds the title of the No. 1 decorative cosmetics brand in Europe (by the number of units sold), and the brand's cosmetics can be found in over 80 countries worldwide. A careful approach to ingredient selection and a commitment to cruelty-free practices have remained at the top of the brand's values since its inception. But that's not all: in line with its own sustainability strategy, all Essence formulas have been 100% vegan since 2022!