CHI Ionic Permanent Shine Color is the most revolutionary color line. Confidence has never been so easy with coloring.

What makes the CHI Ionic Permanent Shine Color the right choice for so many colorists? The answer is confidence and performance.

Confidence and Performance
The Four Easy Steps are logical and easy to understand and most important these steps will provide predictable results every time. There is no guesswork with complicated formulations because the formula is already pre-mixed for you in the CHI Ionic Color Tube! Formulating is just following the Four Easy Steps. These steps are logical, step-by-step sequences, which will guide you to achieve your target color with precise accuracy and predictability.

Silk Creme Base
The rich Silk Creme Base with moisturizing ingredients deliver rich, vibrant and most important longer lasting results.

100 Percent Ammonia Free
Leaves your hair with unparallel Shine, Softness and Silky feeling. All this is made possible with Advanced American CHI 44 Color Technology.