Light textures and innovative formulas are the key to creating a flawless look. BME is natural, effortless, fresh, and pink. The color of a healthy blush on the cheeks, the velvety skin of a peach, the sunset glow, and delicate petals. Subtle tones, soft transitions — BME is not about color, it's about shades. The BME brand was created to help girls express their own natural beauty. BME embodies Korean makeup trends, with advanced Korean laboratories working on the creation of unique textures.