The German luxury fashion house MCM announces the launch of a new signature fragrance and its accompanying global campaign titled Travel Beyond, which utilizes breakthrough technologies from the world of computer games. The advertising campaign and fragrance reflect the brand's travel concept. It's a journey beyond, inspired by perfume ingredients. In the new energetic floral-woody fragrance, bright raspberry and hand-picked jasmine are complemented by pure woody notes and Ambroxan (Ambrox® Super). In the 'Travel Beyond Reality' advertising campaign, virtual and real worlds blend smoothly in the metaverse, where emotions meet the elements.