Colossal volume non-stop! The Colossal 36h is Maybelline New York's first long-lasting mascara. The mega brush ensures clump-free application, while the active formula 'seals' the volume: the mascara does not flake, smudge, or print. The waterproof effect lasts for 36 hours. Carefully coat the lashes from root to tip. For an even more colossal effect, apply the mascara in several layers. To make the look more open, apply mascara first to the lower lashes, then to the upper ones. To remove the mascara, use products for removing long-lasting eye makeup, such as bi-phase products with oils.