GUESS launches a new fragrance for men, GUESS EFFECT!
An ideal fragrance for the man who leads an active lifestyle. An inspiring fougère oriental scent with bright citrus notes, aromatic sage, and sweet soothing vanilla for a fresh yet sensual aroma.

"I aimed to create a multifaceted fragrance for men that would combine freshness with a gentle shade. I used grapefruit to give the fragrance an invigorating first impression, as I always need a burst of freshness to wake up in the morning. I also wanted to use aromatic notes that are familiar to men from their usual grooming products: sage and rosemary. They convey a sense of cleanliness, like after taking a shower. In the base notes, I added vanilla and musk to create comfort with sensual woody notes," says Clément Gavarry, perfumer at Firmenich.