"This ingredient unites all my creations, and now I offer you to fully enjoy it!" – says Romano Ricci, the creator of the brand Juliette Has a Gun, about the fragrance Not a Perfume. Not a Perfume lacks the usual composition, as there is no division into base and sillage notes. There is only one component – Ambroxan. This synthetic molecule was synthesized by the masters of Firmenich back in 1950. It was created as a substitute for gray amber, which at that time was too expensive. Ambroxan has an effect identical to natural amber – one of the most famous aphrodisiacs.
"This ingredient unites all my creations, and now I offer you to fully enjoy it!" – says Romano Ricci, the creator of the brand Juliette Has a Gun, about the fragrance Not a Perfume. Not a Perfume lacks the usual composition, as there is no division into base and sillage notes. There is only one component – Ambroxan. This synthetic molecule was synthesized by the masters of Firmenich back in 1950. It was created as a substitute for gray amber, which at that time was too expensive. Ambroxan has an effect identical to natural amber – one of the most famous aphrodisiacs.
Juliette Has a Gun is a French perfume house founded in 2006 by Romano Ricci, the great-grandson of the legendary Nina Ricci. Romano has been captivated by fashion, beauty, style, perfumery, and creativity since birth. Once a notorious womanizer and nightlife enthusiast, today Romano Ricci dedicates all his strength and energy to the house of Juliette Has a Gun, where he creates each fragrance as a secret weapon of feminine seduction and allure. The brand has a provocative name – what lies behind it? Juliette is a Shakespearean heroine, pure and innocent. Romano seems to transport her into the 21st century and equips her with a weapon. Her weapon is her fragrance! In Juliette Has a Gun, Romano Ricci combines two aspects – romantic and daring, revealing the eternal paradox of women's desires – the simultaneous yearning for independence and romance. 'I wanted to open a new universe for the modern woman, where romanticism and fragility harmoniously coexist with freedom and independence' – Romano Ricci.
