Cement flowers flout and sprout on Sunset Boulevard. Powered by the rock star fantasy, deflowered by the love of art, these young innocent ROSES become clutching vines in twisted poses. From anonymous groupie bedrooms to Hollywood backstage feats by way of their idols’ crumpled bed sheets, these ORCHID women awaken, leaving a scent of skin, night and caresses in their wake. Petals and thrills under the frills. In the dip of an ankle, like a fragrance of finely worked LEATHER, scratched with tales by the nails of guitar gods. A captivating, alienating trail without fail… Between romanticism and decadence.
Cement flowers flout and sprout on Sunset Boulevard. Powered by the rock star fantasy, deflowered by the love of art, these young innocent ROSES become clutching vines in twisted poses. From anonymous groupie bedrooms to Hollywood backstage feats by way of their idols’ crumpled bed sheets, these ORCHID women awaken, leaving a scent of skin, night and caresses in their wake. Petals and thrills under the frills. In the dip of an ankle, like a fragrance of finely worked LEATHER, scratched with tales by the nails of guitar gods. A captivating, alienating trail without fail… Between romanticism and decadence.
By embracing the ideals of counterculture, Michael Partouche, also known as 'Dr. Mike,' a musician at heart and a trained pharmacist, chose fragrance as a means of expression. From these two contrasting worlds, ROOM 1015 was born. The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities. If counterculture has its own language, literature and sounds, ROOM 1015 - the infamous, most battered hotel room in the history of Rock 'n' Roll music - now gives it a scent with nostalgic contours, imbued with total freedom. An olfactory manifesto that oscillates between the punk movement, artificial paradises, the sexual revolution and transcendental meditation.
