An enriched formula of the iconic ELASTICIZER product. The world's first pre-shampoo hair mask. An even more nutrient-rich composition developed by trichologists, starts to work within 3 minutes. Deeply nourishes, moisturizes, and restores dry and damaged hair. Strengthens, reduces breakage, adds elasticity and bounce, making curls healthy, beautiful, silky, shiny, and manageable without weighing them down. Suitable for all hair types. This miracle mask can also be used as an overnight conditioner to treat very dry, brittle, or damaged hair (especially after bleaching and coloring).
An enriched formula of the iconic ELASTICIZER product. The world's first pre-shampoo hair mask. An even more nutrient-rich composition developed by trichologists, starts to work within 3 minutes. Deeply nourishes, moisturizes, and restores dry and damaged hair. Strengthens, reduces breakage, adds elasticity and bounce, making curls healthy, beautiful, silky, shiny, and manageable without weighing them down. Suitable for all hair types. This miracle mask can also be used as an overnight conditioner to treat very dry, brittle, or damaged hair (especially after bleaching and coloring).
Apply before washing your hair. Dampen hair with water and generously apply the mask, starting from the mid-lengths to the ends. Cover hair with a shower cap or your coziest towel. Leave on for at least 20 minutes (there is no maximum time, you can even sleep with the mask on!). Rinse thoroughly with water. NOTE: Do not use the elasticizer 72 hours before or after hair coloring, as it may affect the color.
PHILIP KINGSLEY, founded in 1953 by Philip Kingsley, a renowned English trichologist and hair care expert, is one of the leading brands in scalp and hair care and treatment products. PHILIP KINGSLEY hair products have received multiple awards worldwide and are considered leaders among innovative and high-tech developments in hair treatment and care. With 65 years of experience in trichology, founder Philip Kingsley gained worldwide recognition as an expert in hair and scalp treatment. His deep expertise and experience have earned him a loyal clientele from the most influential circles: from members of the English royal family to the most famous actresses and socialites. It was Philip Kingsley who coined the phrase 'bad hair day,' which has become a catchphrase denoting a day when everything goes wrong. Philip Kingsley believed that healthy hair can change everyone's life! The PHILIP KINGSLEY brand gained popularity thanks to its cult product – Elasticizer – the first moisturizing hair mask to be applied before shampooing. It was created specifically for Audrey Hepburn, as the actress's hair was severely damaged after numerous styling on set. Awarded multiple accolades, the Elasticizer moisturizing mask has been a favorite among many celebrities and leading stylists since its launch. PHILIP KINGSLEY products represent a balanced approach to beauty and hair health. The brand offers a wide range of products for daily and special hair and scalp care: shampoos and conditioners for different hair types, products for moisturizing and toning the scalp, as well as accessories and styling products. Philip Kingsley also specially created a delicate 'Fragrance-Free, Color-Free' shampoo and conditioner suitable for those with sensitive scalps and those undergoing chemotherapy or radiation therapy. Discover the magnificent PHILIP KINGSLEY products that will help you look impeccable in any situation while caring for the health and beauty of your hair.
