The launch of this perfume symbolizes a return to the roots of the fashion house Roberto Cavalli, which originated in Florence, where its creator was born and raised. Florence, a place of concentration for exquisite art in all its manifestations, from painting to architecture, is also associated with magnificent flowers. The very name of the city derives from the Latin Florentia, meaning 'blooming' or 'in bloom'. It is a city of light and harmony, where the balance of nature and culture, past and present, gives birth to the true joy of living.
The launch of this perfume symbolizes a return to the roots of the fashion house Roberto Cavalli, which originated in Florence, where its creator was born and raised. Florence, a place of concentration for exquisite art in all its manifestations, from painting to architecture, is also associated with magnificent flowers. The very name of the city derives from the Latin Florentia, meaning 'blooming' or 'in bloom'. It is a city of light and harmony, where the balance of nature and culture, past and present, gives birth to the true joy of living.
Roberto Cavalli is undoubtedly the greatest revolutionary stylist of recent years. As soon as the world saw his clothing on the runways, it took one of the leading places in the fashion world, changing public opinion and becoming something almost cult-like. Cavalli's clothing elevates the body, and his perfume elevates the soul.
