Want the London look? Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look. Define, lengthen and curl lashes with zero clumps. 3D brush captures, coats and lifts every lash. Extreme black colour that doesn't smudge. Hydrogels form an ultra-smooth film on the lashes. Vitamin E-enriched formula with film-formers, waxes and pigments.
Want the London look? Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look. Define, lengthen and curl lashes with zero clumps. 3D brush captures, coats and lifts every lash. Extreme black colour that doesn't smudge. Hydrogels form an ultra-smooth film on the lashes. Vitamin E-enriched formula with film-formers, waxes and pigments.
Rimmel is considered one of the oldest cosmetic brands. Its beginnings date back to 1834 when the famous French perfumer, along with his son and apprentice Eugene Rimmel, arrived in London to manage a renowned, prestigious perfumery. At the age of 24, Eugene Rimmel established himself as an expert in perfumery, creating new exciting fragrances. The perfumery and scented soap quickly captivated the royal court. After the owner's death, the brand, known throughout England, continued to thrive. More colorful eye products were created, as well as the now-famous mascaras. After World War II, the company passed to Robert and Rose Caplin, who contributed to the cosmetic boom. Since then, Rimmel cosmetics have been present in every British home. Thanks to them, every woman can become the heroine of a Hollywood film. Today, this brand has conquered the world, being a pioneer not only in the production of mascara but also in foundations, nail polishes, and eyeshadows. The Rimmel brand encourages stepping out of comfort zones and experimenting with cosmetics, and the affordable price range of Rimmel allows trying something new! Rimmel produces cosmetics that help you embody the true 'London look.' The brand offers cosmetic products that are perfect for parties: bright glosses, liquid glitter eyeliners, and a multitude of vibrant lipsticks. Rimmel also manufactures beautiful products for a more understated makeup look: lovely moisturizing lipsticks and neutral-toned eyeshadow palettes. Rimmel takes the issue of animal testing seriously. They are concerned about this issue, and their website clearly states: 'We do not conduct animal testing for any of our products or even their ingredients, nor do we conduct such tests in third-party testing institutes.'
