MAX FACTOR is a legendary cosmetics brand that reveals the art of makeup based on the knowledge of professionals. Your guide in the world of makeup. Perfect for creating a wide variety of looks: from natural and understated styles to creative runway solutions. All MAX FACTOR cosmetic products are chosen by leading makeup artists around the world. However, the main goal of the brand remains to bring the true beauty of makeup into the lives of every woman! Be your best. Be yourself. Be beautiful.