10:45 a.m. - she’s always late. Sipping her CHERRY coke mixed with port, this spiky MIMOSA in army boots opens the Westwood’s shop at King’s Road. You would wait for an hour just to see her swirling around with the new vinyl records, this seditionary VIOLET in a spray-painted LEATHER jacket. Lost in a sweet reverie, her lipstick burns your skin, the JASMINE-white frills of her blouse gives you the hint of romance...but don’t get it wrong - maybe this “SEX” (the store created by Vivienne Westwood and Malcolm McLaren) is for the rebels, but it still sells. “7 pounds for the “Pistols”, no coins, please.” God save this Queen.
10:45 a.m. - she’s always late. Sipping her CHERRY coke mixed with port, this spiky MIMOSA in army boots opens the Westwood’s shop at King’s Road. You would wait for an hour just to see her swirling around with the new vinyl records, this seditionary VIOLET in a spray-painted LEATHER jacket. Lost in a sweet reverie, her lipstick burns your skin, the JASMINE-white frills of her blouse gives you the hint of romance...but don’t get it wrong - maybe this “SEX” (the store created by Vivienne Westwood and Malcolm McLaren) is for the rebels, but it still sells. “7 pounds for the “Pistols”, no coins, please.” God save this Queen.
By embracing the ideals of counterculture, Michael Partouche, also known as 'Dr. Mike,' a musician at heart and a trained pharmacist, chose fragrance as a means of expression. From these two contrasting worlds, ROOM 1015 was born. The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities. If counterculture has its own language, literature and sounds, ROOM 1015 - the infamous, most battered hotel room in the history of Rock 'n' Roll music - now gives it a scent with nostalgic contours, imbued with total freedom. An olfactory manifesto that oscillates between the punk movement, artificial paradises, the sexual revolution and transcendental meditation.
