CLASSICS NEVER DIE... MAUBOUSSIN reimagines the fragrance Pour Lui in a bolder, new version: Pour Lui in Red. Under its crimson-red color, which simultaneously attracts and intrigues, Pour Lui in Red reveals surprising and charismatic facets. Straddling vintage and avant-garde, it awakens the imagination of the ideal man... The modern-day James Bond: the perfect duality between a gentleman and a 'bad boy'! An adventurer, seducer, daring, fearless, and yet delicate...he changes conventional perceptions, but always with elegance! His signature: a hint of mystery that provokes envy and makes you 'melt' with jealousy! Eau de Parfum with spicy woody notes, created by Alexandra Carlin (Symrise). The spicy and woody duality that makes the fragrance both modern and sensual.
CLASSICS NEVER DIE... MAUBOUSSIN reimagines the fragrance Pour Lui in a bolder, new version: Pour Lui in Red. Under its crimson-red color, which simultaneously attracts and intrigues, Pour Lui in Red reveals surprising and charismatic facets. Straddling vintage and avant-garde, it awakens the imagination of the ideal man... The modern-day James Bond: the perfect duality between a gentleman and a 'bad boy'! An adventurer, seducer, daring, fearless, and yet delicate...he changes conventional perceptions, but always with elegance! His signature: a hint of mystery that provokes envy and makes you 'melt' with jealousy! Eau de Parfum with spicy woody notes, created by Alexandra Carlin (Symrise). The spicy and woody duality that makes the fragrance both modern and sensual.
Passionate about perfumery, Patrik Mauboussin, who led the brand in the 90s, proposed to create 'precious perfumes.' The first bottle in the shape of a tetrahedron symbolized the crystallization of an uncut diamond — an obvious choice of shape for a jeweler creating gifts for women. Since then, the concept of MAUBOUSSIN perfumery has been built around jewelry: noble, exquisite, and imbued with the brand's characteristic originality. Like jewelry, MAUBOUSSIN fragrances combine accessibility and superior quality. MAUBOUSSIN – jewels embodied in scents.
