The moon and the desert are significant motifs for the culture of the Middle East. In creating the KHAYALI collection, perfumers found inspiration in the image of moonlight refracting on the tranquil waters of an oasis. Each fragrance expresses a special significance of the Moon and carries one of its names in the Arabic language, while the fragrance compositions possess an enchanting mystical character. Khayali in Arabic means 'Imagination.' When you want to achieve something, you envision success. Imagination is the key to success. The brand's story is about moonlight and its reflection in the desert, about that radiance that appears in the sky from nowhere.