The Gritti family revived ancient formulas created by their ancestor Alvise Gritti, a Venetian nobleman and alchemist. Alvise Gritti worked in the 16th century, being a pioneer in creating fragrances capable of awakening emotions. The company logo is based on the family coat of arms, with the family motto on the ribbon above: 'Do not let difficulties break you.' The story began in charming 16th century Venice. Alvise Gritti was a curious and brilliant man, not prone to doubts, a learned alchemist, and a great traveler. He sailed east, finding himself in new cultures. The only language he mastered perfectly, which the master used to speak directly to the heart and soul, was the language of perfumery. Thus, Alvise Gritti created captivating perfumery images that have reached us through the centuries.