The idea of creating the ETRO fragrance line came to the brand's founder, Gimmo Etro, during another journey to the East. In creating the fragrances, Gimmo Etro is willing to travel to the ends of the earth to seek out an extraordinary plant, the scent of which reveals itself at a specific hour and in a specific month of the year. ETRO represents a blend of unity and opposition between the East and the West, poured into vintage-style bottles with vibrant paisley-patterned packaging. The brand's fragrances can be layered upon one another, creating a unique composition. ETRO perfumes are deeply individual, as fragrance is an expression of a person's essence. ETRO creates various scents so that everyone has the opportunity to choose their own unique one.