Level up your eye makeup with our creamy wax formula that gives you unstoppable volume and length for an incredible lash look. A natural wax blend separates, lengthens and plumps up lashes for a long-lasting wear that won't flake out or budge. This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes.
• Introducing Rimmel London Kind & Free Volume Mascara, our first clean mascara that delivers unstoppable volume and length for up to 36 hours
• The vegan formula is infused with organic certified shea butter and biotin giving your lashes conditioning volume that lasts all day
• This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes
• It is free from mineral oil, animal-derived ingredients and perfume
• The packaging is also made with recycled materials* which is kinder to the environment
*PCR total pack 74%
Level up your eye makeup with our creamy wax formula that gives you unstoppable volume and length for an incredible lash look. A natural wax blend separates, lengthens and plumps up lashes for a long-lasting wear that won't flake out or budge. This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes.
• Introducing Rimmel London Kind & Free Volume Mascara, our first clean mascara that delivers unstoppable volume and length for up to 36 hours
• The vegan formula is infused with organic certified shea butter and biotin giving your lashes conditioning volume that lasts all day
• This cruelty-free mascara coats lashes in rich pigment to define your beautiful eyes with perfect, clump-free fluttery lashes
• It is free from mineral oil, animal-derived ingredients and perfume
• The packaging is also made with recycled materials* which is kinder to the environment
*PCR total pack 74%
Specifications
Color
Black
Gender
Women's
Consumer category
For adults
Application
Step 1: Wiggle the mascara wand through your lashes from base to tip, lifting lashes as you go.
Step 2: Apply however many coats you like to achieve the desired volume & length. Now go flash those lashes!
Rimmel is considered one of the oldest cosmetic brands. Its beginnings date back to 1834 when the famous French perfumer, along with his son and apprentice Eugene Rimmel, arrived in London to manage a renowned, prestigious perfumery. At the age of 24, Eugene Rimmel established himself as an expert in perfumery, creating new exciting fragrances. The perfumery and scented soap quickly captivated the royal court. After the owner's death, the brand, known throughout England, continued to thrive. More colorful eye products were created, as well as the now-famous mascaras. After World War II, the company passed to Robert and Rose Caplin, who contributed to the cosmetic boom. Since then, Rimmel cosmetics have been present in every British home. Thanks to them, every woman can become the heroine of a Hollywood film. Today, this brand has conquered the world, being a pioneer not only in the production of mascara but also in foundations, nail polishes, and eyeshadows. The Rimmel brand encourages stepping out of comfort zones and experimenting with cosmetics, and the affordable price range of Rimmel allows trying something new! Rimmel produces cosmetics that help you embody the true 'London look.' The brand offers cosmetic products that are perfect for parties: bright glosses, liquid glitter eyeliners, and a multitude of vibrant lipsticks. Rimmel also manufactures beautiful products for a more understated makeup look: lovely moisturizing lipsticks and neutral-toned eyeshadow palettes. Rimmel takes the issue of animal testing seriously. They are concerned about this issue, and their website clearly states: 'We do not conduct animal testing for any of our products or even their ingredients, nor do we conduct such tests in third-party testing institutes.'
