Swinging Sixties: new crazy trends, luxurious cars, Woodstock, stylish tanned men, sexy pin-up girls... The perfect world that gifted the brand theBalm with a unique philosophy and original design. An American brand that has gained recognition worldwide, impressing with the quality of its products and unmatched style. In 2004, Marissa Shipman, the creator of theBalm, realized that there were a few simple cosmetic products she needed to look luxurious and feel like a Hollywood star every day. Fashionistas from all corners of the world adore the products of theBalm for their delightful bright shades, practical and stylish packaging, and the fantastic energy of free and rhythmic American life in a pink frame. No matter what event you have ahead: a lavish party in an evening gown and heels, a shopping stroll, or an appearance on the beach in a new bright swimsuit, theBalm will give you a flawless look in 'five minutes'!