The products of the British brand URBAN VEDA, established in 2013, are developed using natural ingredients and Ayurvedic principles for urban dwellers who are daily exposed to negative environmental factors. Exhaust fumes, dust, dirt, central heating, air conditioning, and stress affect skin health, and lifestyle often reflects on complexion. Urban Veda products nourish the skin with bio-oils rich in omega, antioxidants that combat free radicals, and essential fatty acids that improve skin tone. The cosmetics are suitable for vegans and are not tested on animals, while the packaging is 100% recyclable.