KENNETH COLE introduces Blue for Him – a memory-evoking, fresh fragrance for the elegant and stylish man. Bright, captivating new scent Blue by Kenneth Cole has a very masculine character. It is associated with the sea, fresh sea air, and the warmth of wood. At its heart, the masculine freshness of clear blue waves unfolds; sun-warmed French lavender adds richness and strength to the composition. Soft warm undertones of cedar and amber give the fragrance a sexual appeal, making it not only refined but also unforgettable.