In honor of its 20th anniversary, Kenneth Cole created a unique, extraordinary fragrance for men - Black. It embodies the spirit, style, and harmony of contrasts inherent to the modern metropolis. The man in black... whether in a strict suit or jeans, a turtleneck or a leather jacket... it doesn't matter! This is a man in the style of Black. He is bold and decisive, masculine and proactive. He knows that only by striving forward can one avoid being left behind. He is accustomed to being first!