The Holika Holika brand was founded in 2010 and quickly became popular: the bright packaging captured the hearts of buyers, hiding effective cosmetics inside. The brand name comes from the English suffix '-holic', meaning addiction, and the Korean word 'holida' – 'temptation', 'allure'. Thus, the name can be translated as 'commitment to beauty' or 'temptation of beauty'. The brand's most popular product is the well-known universal Aloe gel. It is valued for its bright and convenient packaging, and its contents for a thousand uses (from moisturizing skin to nourishing hair ends).