Burberry presents Hero, the first fragrance by Riccardo Tisci for Burberry.
The essence of the new men's fragrance lies in the iconic codes of the House: dualism and the power of the animal kingdom. A dedication to the modern hero who seeks to change in order to find himself.
Burberry Hero Eau de Toilette challenges stereotypes of masculinity, allowing a man to discover and boldly embrace his true essence to reveal his individuality.

The man and his horse merge in a heroic surge, surpassing their physical capabilities and transforming into a mythological creature, which becomes a metaphor for personal transformation. A new man is born. A new hero.
The mysterious adventurer, the Burberry Hero, possesses a contradictory character: combining strength and sophistication, resilience and compassion, athleticism and creativity.

The Burberry Hero fragrance is an alliance of power and freshness, symbolizing the dual nature of the modern man, strong yet sensual.
Fresh, sunny, and bold, the fragrance is infused with sparkling notes of bergamot, invigorating juniper accords, and the spiciness of black pepper. Juniper, a classic ingredient in the British perfumery palette, imbues the fragrance with lasting freshness. The depth of the composition is provided by oils from three types of cedarwood, growing on the slopes of the North American Appalachians, the African Atlas, and the Asian Himalayas.
The Burberry Hero bottle by Riccardo Tisci is a new interpretation of the classic Burberry bottle. As vibrant and modern as the fragrance it contains, it is adorned with an embossed TB monogram and a curved Burberry logo.