The secret to colour protection 1 Concentrated Nourishment: the formula, enriched with Nourishing Actives, bathes the hair and transforms its surface. Hair feels voluptuous to the touch. 2 Lasting Colour Protection: enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.
The science of colored hair Repeated washing, sun exposure, pollution and external aggressions can make colored hair more sensitive. With time color fades, losing its shine and intensity. The secret to color protection New creamier formula which is easier to rinse out The L'Oréal Laboratories have created a formula which acts on 3 Dimensions of color - Intensity, Luminosity, Reflection: Maintains color Intensity: The new color -Seal Elixir™ has been developed to intensively condition, to help protect color from fading and preserve its intensity. Protects Hair: The formula enriched with UVA/UVB Filters protects colored hair from external aggressions. Hair looks full of life. Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged. Proven Results Intense, radiant color: 80% of color radiance maintained after 28 washes*
*Instrumental test after application of shampoo, conditioner and extraordinary oil for colored hair.