We strive to fulfill the mission of spreading love for one's hair, celebrating real women. The brand Umberto Giannini was founded in 1988 by award-winning British hairdresser Umberto Giannini, who worked for a long time in a beauty salon, trying to bring a new and unique approach to hairstyling. In 1998, the first line of Umberto Giannini products was launched with a fresh perspective on the natural beauty of every woman. The brand's products are suitable for all hair types, with special attention given to the care of curly and wavy hair. Today, all Umberto Giannini products are tested by stylists in beauty salons, as well as by regular customers who engage in honest dialogue with the brand, expressing their wishes about what they prefer to see in its range. This relationship is at the core of Umberto Giannini's activities. The brand's business is a force for good, as the products have been fully vegan-friendly from day one and are not tested on animals. In 2021, UG received Certified B Corp™ status, as a company meeting certain social and environmental performance standards.