The German luxury fashion house MCM announces the launch of a new signature fragrance and its accompanying global campaign titled Travel Beyond, which utilizes breakthrough technologies from the world of computer games. The advertising campaign and fragrance reflect the brand's travel concept. It's a journey beyond, inspired by perfume ingredients. In the new energetic floral-woody fragrance, bright raspberry and hand-picked jasmine are complemented by pure woody notes and Ambroxan (Ambrox® Super). In the 'Travel Beyond Reality' advertising campaign, virtual and real worlds blend smoothly in the metaverse, where emotions meet the elements.
The German luxury fashion house MCM announces the launch of a new signature fragrance and its accompanying global campaign titled Travel Beyond, which utilizes breakthrough technologies from the world of computer games. The advertising campaign and fragrance reflect the brand's travel concept. It's a journey beyond, inspired by perfume ingredients. In the new energetic floral-woody fragrance, bright raspberry and hand-picked jasmine are complemented by pure woody notes and Ambroxan (Ambrox® Super). In the 'Travel Beyond Reality' advertising campaign, virtual and real worlds blend smoothly in the metaverse, where emotions meet the elements.
MCM – founded in 1976, is a fashion house and luxury accessories brand. Its philosophy is defined by the cultural spirit of the time and German heritage, with a focus on functional innovations, including the use of advanced technologies. Today, MCM embodies a bold, rebellious, and ambitious spirit. The driving force of MCM is centered on deconstruction, revolutionary updates of classic design, and the use of futuristic materials. The brand appeals to the 21st-century generation – dreamers, creators, and 'digital natives.' The MCM audience possesses inner strength and is not confined by gender and age, rules, and boundaries. Currently, MCM products are distributed online and in 650 stores worldwide, including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, and more.
