For Coloured Hair, L’Oréal Paris Elvive Colour Protect Shampoo is for hair exposed to repeated washing, sunlight, pollution and external aggressions. Due to these conditons, colour fades, losing its shine and intensity.

We have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection:
1. Maintains Colour Intensity: The new Colour-Seal Elixir has been developed to intensively condition, to help protect colour from fading, and to preserve its intensity.
2. Protects Hair: The formula enriched with UVA/UVB Filters protects coloured hair from external aggressions. Hair looks full of life.
3. Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface.