Prep your pout with unbelievable hydration, kissable shine and pillowy-soft plumpness with our brand-new Melting Touch Lip Balm. Supercharged with pout-perfecting ingredients, the clever formula not only douses your lips in a wash of shiny, sheer colour but nourishes your lips with a layer of gorgeous moisture. Melting Touch Lip Balm is your new beauty bag BFF.

What it is: A real multi-tasker, Melting Touch Lip Balm is your new go-to lip lover. It instantly melts into your pout, dispensing a sheer wash of balmy colour together with ultra-soft nourishment and an addictively indulgent satiny texture. Easy-to-wear and a dream to apply, meet your go-to beaut balm that’s ready to leave your lips pretty-in-pink!

This beautiful balm is anything but basic. It’s powered with rich, lip-loving ingredients to nourish your pout – instantly on application and with continued benefits throughout the day. Not only that, but it wouldn’t be an ICONIC product without ticking off those glam boxes. The sheer wash of colour gives the illusion of an instantly plumped pout and sheen of a non-sticky gloss.
VitaminSpecialised Lip Enhancing Peptide – this clever peptide enhances your lip’s natural volume, boosting collagen production for a plumper looking pout.

Hyaluronic Filling Spheres – a must-have for hydration, this allows lips to feel soft and smooth.
Natural waxes and oils – This ICONIC blend creates that creamy velvety texture and allows the formula to sit comfortably on the lips, without drying them out.
Vitamin E - a nourishing antioxidant that helps condition and soften skin.
Acai Oil Extract - an ultra-hydrating vitamin that improves hydration for up to 8 hours!
Polymer & Emollient Oil Complex - guarantees the high-shine, mirror finish and silky smooth feeling. Mwah!