“Alex and Simon are the names of my grandmother and grandfather. In my memory live distant childhood memories of them, of the French Riviera, of a wonderful life filled with poetry and a sense of incredible freedom,” — Eric Russo, founder of the ALEX SIMONE brand. Starting its activity with the production of home fragrances, the brand turned to the theme of elite perfumery in 2014. The source of inspiration for the collection was the French Riviera with its unique elegance and charm. The exclusive perfume collection named “Couture” was born in the city of Grasse. Being at the forefront of current trends, the brand embodies the style of “truly French luxury.”