Are you ready for voluminous, long and lifted lashes giving an intense, dramatic look that lasts all day? An ultra-black, stunning, weightless formula that volumizes, lengthens and lifts lashes all day and well into the night for a dramatic fluttery look. The easy-to-handle slim brush gets right to the root of your lashes for an instant smouldering, fuller lash line, whilst the dense bristles separate and coat lashes evenly with deep-black, intense fullness and length – the best alternative to false lashes.

The rich chocolate shade compliments all eye colours, enhancing your look for a long-lasting effect without adding too much ‘oomph’ for your everyday look. Perfect for those days where you just want to add a little somethin’ somethin’ without going overboard, this new hue is a great SECOND shade to have in your ICONIC kit and it’s perfect for softer, bridal glam or for our very fair babes who find jet-black lashes a little too dramatic.

Triple Threat MASCARA coats lashes evenly with fullness and length, delivering a 'your lashes but better' effect. Its smudge-free, transfer-proof and clump-free formula ensures a flawless look that lasts all day and well into the night. Perfect for everyday ‘no makeup’ looks – or for a natural-looking holiday lash tint effect – this is the perfect mascara for when you want your lashes to look lifted, longer and more volumised… naturally.

100% Vegan
CARNAUBA EAX: A vegan wax extract from a Brazilian palm, and it’s texture helps create a flexible, weightless film on the lashes.
SUNFLOWER SEED WAX: A vegetable-derived emollient wax with soothing properties that allows for a defined, lengthened look to lashes.
GLYCERIN: Hydrating and smoothing whilst helping the formula adhere to the lashes for a flake-free finish.