The unique formula ensures perfect coverage of white hair, providing a bright, vivid, uniform, and long-lasting color. The ammonia-free formula, devoid of silicones, alcohol, propylene glycol, mineral oils, and synthetic fragrances, is enriched with oils and extracts from medicinal plants grown in certified organic agriculture, enhancing the scalp's tolerance, while protecting and moisturizing the hair during the dyeing process. It is free from added fragrances to minimize the risk of allergies. Does not contain animal-derived ingredients or GMOs.