Pepe Jeans London is a brand that creates youth street fashion and was founded in 1973 on Portobello Road in London. The brand's headquarters is now located in Sant Feliu de Llobregat, Spain. The new fragrances from Pepe Jeans London are dedicated to the youth – Generation Z (born between 1996 and 2010).The spirit of the PEPE JEANS brand: a fun and inspiring personality. More rock and roll, more character, more tolerance, more soulful, more eclectic, and more creative! A burst that changes the script!The art of cocktail making using a modern blend of unexpected ingredients. Pepe Jeans fragrances draw inspiration from famous cocktails, exuding the essence of femininity and masculinity.