Once, Gianni Versace, the third child in the family, dreamed of growing up to become his mother's assistant in tailoring. He had no idea what fate awaited him, that time would pass, and the whole world would talk about the Versace empire. An empire that is bright and extraordinary, scandalous and provocative, yet invariably elegant and luxurious. Boundless imagination, southern temperament, irresistible charm, and, of course, the smile of fortune helped a simple Italian tailor become the most famous Italian designer of the 20th century. Outspoken eroticism, sensuality, flamboyance, chic, craftsmanship, impeccable quality, individual approach, stunning shows, the most beautiful models... The Versace style exploded onto the runways of the 80s and remains one of the most recognized, desired, and discussed brands in the fashion industry to this day. Versace is the only "full-cycle" brand that produces clothing, accessories, jewelry, home products, perfumes, and also opens hotels and even organizes travel. "We sell a unique lifestyle: 365 days a year - the Italian dream." Donatella Versace