It's a fact: today, perfume is more than ever an accessory of ostentation, a social attribute. For our part, we believe that the "exclusive, rare and precious" perfume has become totally commonplace, and even illusory, endlessly reproducing materialistic scenarios and convoluted, even pretentious, narratives. Because we wanted to re-establish a sense of justice and eliminate the superfluous, we created Obvious. A perfume house whose raw, bohemian beauty had to be as clear as it was obvious. Driven by the desire to reenchant what is priceless - authenticity, balance, harmony - our creations conceal a real sophistication beneath their apparent simplicity.The obvious scents designed first and foremost to please and to convince ourselves of two absolute certainties:our uniqueness and our awareness of being part of a whole.