If a journey is a path, then the destination is a feeling. Now, more than ever, we understand the importance of enjoying the moment we live in every day. The new AWAY fragrance by Abercrombie & Fitch is an invitation to press pause and "just be."

A celebration of classic designer inspiration. The embossed logo adorning the fragrance bottles and the metallic spray cap with a rotating ring pay tribute to the brand's heritage, combining craftsmanship with a modern approach. AWAY bottles are made from recycled post-industrial material. The manufacturers support Abercrombie & Fitch's new principle: commitment to sustainability.

The men's AWAY fragrance is an aquatic fougère scent inviting you to experience moments of relaxing freshness.
Top notes: cool, crisp violet leaves combined with refreshing grapefruit and pineapple.
Heart notes: invigorating aromatic blend of ginger extract, Egyptian geranium, and spicy white pepper.
Base notes: warm, deep combination of amber and light wood, complemented by earthy Haitian vetiver.

AWAY fragrances by Abercrombie & Fitch are vegan, gluten-free, sulfate-free, phthalate-free, and paraben-free. Each fragrance contains high-quality ingredients sourced sustainably in partnership with local suppliers, benefiting local communities.

In the Brooklyn-shot campaign, we meet a group of friends taking a break from routine, escaping to a perfect green oasis in the city. As they shift from doing to being, they realize life is about connection and experiences to be enjoyed right here and now.