Live your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it’s naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless bendability and easy layering. Usable both wet and dry, it’s easy to create a true rainbow of creative effects that leave you looking and feeling like you’ve earned a 5-star rating.
Buttery Soft And Blendable: These ultra-soft and super-smooth pigments are easy to blend, so you can mix and match palettes and colors with ease.
Flashy Finish: Be the queen you were born to be with these high-impact finishes from slight shimmer to magnificently metallic to glamorously glittery.
Vibrant Color: Each pigment in this specially curated face and eye palette is intensely rich, vibrant, and can be built up from a subtle sheer to big and bold.
Mix And Match: Why stop at just one? With so many vibrantly-pigmented palettes available, it’s easy and fun to mix things up by blending different colors and finishes.
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination