The launch of this perfume symbolizes a return to the roots of the fashion house Roberto Cavalli, which originated in Florence, where its creator was born and raised. Florence, a place of concentration for exquisite art in all its manifestations, from painting to architecture, is also associated with magnificent flowers. The very name of the city derives from the Latin Florentia, meaning 'blooming' or 'in bloom'. It is a city of light and harmony, where the balance of nature and culture, past and present, gives birth to the true joy of living.