The Venus brand first appeared in 1895 in Turin and has since been distinguished by its traditional approach, utilizing the experience of predecessors and a love for natural plant components. The cosmetic brand, named after the Roman goddess of love and beauty, Venus, emerged in pharmacies and cosmetic stores worldwide after World War II. As a result of the evolution of the cosmetics and perfumery market, as well as distribution, the Venus brand has become a sales leader in the mass market.