Maybelline New York is the number one decorative cosmetics brand in the world. We help girls express themselves, realize their dreams, and achieve their goals. Maybelline New York encourages the modern girl to harness the power of makeup for transformation, instilling confidence, and expressing her unique beauty. Charged with the energy of New York, our brand offers modern and innovative decorative cosmetics for beauty that inspires new victories to bold, open-minded girls around the world. Try the most relevant beauty novelties or our classic bestsellers worldwide right now.