This BOMBIN’ shampoo is charged with NATURAL CAFFEINE from the YERBA MATÉ LEAF that’s rich in antioxidants.Our TONING formula is designed to reduce BRASSINESS and leave you with BLONDER hair. We’ve added CONDITIONERS and ESSENTIAL OILS that provide soothing ANTI-BACTERIAL properties to help PROTECT, NURTURE and NOURISH. Plus, we’ve included ALOE VERA, VITAMIN B3 and SAW PALMETTO to improve CONDITIONING, MOISTURE RETENTION and HAIR STRENGTH.PACKED with natural ingredients, GROWTH BOMB is your SECRET WEAPON for fuller, softer, blonder hair.