Burberry introduces Hero, the first fragrance by Riccardo Tizzi for Burberry.
The new men's fragrance is based on the House's signature codes: dualism and the power of the animal world. A tribute to the modern hero who wants to change in order to find himself.
Burberry Hero Eau de Toilette challenges stereotypes of masculinity and gives men the opportunity to know and boldly accept their true essence in order to reveal their individuality.

A man and his horse merge in a single heroic impulse, overcoming their physical limitations and turning into a mythological creature that becomes a metaphor for personal transformation. A new man is born. A new hero.
An enigmatic adventurer, Burberry Hero has a contradictory character: he combines strength and sophistication, fortitude and compassion, athleticism and creativity.

The Burberry Hero fragrance is an alliance of power and freshness, symbolizing the dual nature of a modern man, strong and sensual at the same time.
Fresh, sunny, bold - the fragrance is imbued with sparkling notes of bergamot, invigorating accords of juniper and the spice of black pepper. Juniper, a classic ingredient in the British perfume palette, fills the fragrance with a lasting freshness. The depth of the composition is given by oils from three types of mountain cedar, growing on the slopes of the North American Appalachians, the African Atlas and the Asian Himalayas.
The Burberry Hero bottle by Riccardo Tizzi is a new interpretation of the classic Burberry bottle. As bright and modern as the fragrance it contains, it is decorated with an embossed TB monogram and a curved Burberry logo.