44 Gerrard Street by Atkinsons is a creation dedicated to one of the brand's legendary boutiques, renowned for its multitude of memories and associations: it embodies the atmosphere of artisan workshops where raw materials are transformed into unique and exclusive items; it features vivid, expressive strokes reminiscent of Egon Schiele and moments spent with friends, full of surprises and joy, as well as emotions stirred by lines from novels that are a pleasure to delve into... Exceptionally fresh and energetic in the top notes, the fragrance unfolds a warm bouquet at its heart and envelops it with a velvety trail. The scent is presented in a rectangular bottle with engraving and embossing. With a majestic crest and a cylindrical cap, the engraved pattern of which echoes the woven ornament on Atkinsons' vintage bottles. The bottle design becomes a tangible embodiment of the brand's 200-year history of unparalleled elegance. Atkinsons aims to provide modern gentlemen and ladies with tools to express their own individuality.