{"title":"BEAUTY OF JOSEON","description":null,"products":[{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30-ml-boj000097","title":"GLOW DEEP SERUM RICE + ARBUTIN 30ML","description":"A brightening serum with alpha arbutin and rice bran water that helps target dullness and dark spots for brighter-looking, naturally radiant skin.\n\u003cbr\u003e\u003cbr\u003e\nGlow Boost in a Bottle\u003cbr\u003e\nThe key to a natural glow, inspired by the Joseon-era practice of beautifying with rice water. We formulated this serum with alpha arbutin and rice bran water to gently address overall dullness while targeting dark spots. Leaves skin looking dewy, glowy, and healthy.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating.*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48083486015733,"sku":"BOJ000097","price":105.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000097_main1.jpg?v=1792575118"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150-ml-boj000094","title":"GREEN PLUM REFRESHING TONER AHA + BHA 150ML","description":"A gentle yet effective smoothing toner that helps reset your skin’s natural glow by sweeping away dead skin cells and cleansing clogged pores. Formulated with mung bean extract, AHA, and BHA.\n\u003cbr\u003e\u003cbr\u003e\nRefresh. Refine. Reset.\u003cbr\u003e\nYour skin naturally renews itself every 28 days, shedding dead cells to reveal a fresh complexion. But when this cycle is disrupted by buildup, it can lead to clogged pores and dullness. That's why we created this gentle exfoliating toner to keep your skin looking smooth and clear, the Hanbang way.\n\u003cbr\u003e\u003cbr\u003e\nPlum-Powered Detox\u003cbr\u003e\nWe blended the medicinal power of green plum with a mild AHA + BHA complex so you can get the exfoliating benefits of both without compromising your natural moisture barrier.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"150 ml","offer_id":48083486081269,"sku":"BOJ000094","price":109.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000094_main1.jpg?v=1792575046"},{"product_id":"beauty-of-joseon-jello-skin-massage-cream-200-ml-boj000003","title":"JELLO SKIN MASSAGE CREAM 200ML","description":"Jelloskin Massage Cream is a collaborative innovation between BOJ and byAVA, endorsed by @glowwithava. This product draws on the time-honoured principles of Hanbang medicine, promoting a synergy between the mind and body to foster holistic beauty. Crafted for use across the entire face and body, the Jelloskin Massage Cream is ideal for therapeutic massage applications, enhancing relaxation and skin vitality.\u003cbr\u003e\n\nThe formula features a unique blend of Centiger Bean and Rice Bran Oil, ingredients celebrated for their moisturizing and skin barrier-enhancing properties. The cream's pudding-like consistency allows for a smooth application, providing a luxurious massage experience without irritation. Rich in nutrients such as vitamins and minerals, it nurtures the skin, leaving it soft, supple, and luminous. Perfect for integrating into both facial and full-body care routines, this cream offers a comprehensive approach to skincare that is both soothing and hydrating.","brand":"BEAUTY OF JOSEON","offers":[{"title":"200 ml","offer_id":48083531137269,"sku":"BOJ000003","price":150.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000003_main1.jpg?v=1787916848"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-spf-50-pa-18-g-boj000101","title":"MATTE SUN STICK 18G","description":"Slip this sebum-controlling matte sun stick in your bag so you can easily reapply on the go, even over makeup. Infused with artemisia capillaris and green tea. Leaves a non-greasy, soft-matte finish.\n\u003cbr\u003e\u003cbr\u003e\nSoft-Matte Sun Shield\u003cbr\u003e\nFormulated for an always-natural, soft-matte filtered finish. We infused this easy-to-apply sun stick with Artemisia capillaris (mugwort) for a cooling kick. Treasured for centuries for its therapeutic, temperature-lowering properties, this ingredient helps keep skin calm and nourished. Boosted with our Sebum Control Complex to balance oil-moisture levels and leave a smooth, shine-free finish. Green tea extract delivers an added boost of soothing hydration.\n\u003cbr\u003e\u003cbr\u003e\nMade to Layer\u003cbr\u003e\nWhether you wear it to the beach or bring it to the office, this sunscreen stick was designed to stay versatile. Engineered to apply smoothly whether you wear it over skincare or makeup, all without clumping or getting greasy.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be water resistant.*\u003cbr\u003e\nClinically proven to be safe for sensitive skin.**\u003cbr\u003e\nClinically proven to be SPF 50 and have a UAPF of 29.1.***\u003cbr\u003e\n*According to a study conducted by Korea Institute of Dermatological Sciences on 10 subjects over two months. **According to a study conducted by Korea Dermatology Research Institute on 33 subjects over 48 hours. ***According to a study conducted by Cosmeservice on 10 subjects over two days.","brand":"BEAUTY OF JOSEON","offers":[{"title":"18 g","offer_id":48083766509813,"sku":"BOJ000101","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000101_main1.jpg?v=1792575023"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210-ml-boj000108","title":"Ginseng Cleansing Oil 210ml","description":"A deep cleansing oil with ginseng and micellar technology that emulsifies to help rinse away dirt, sebum, and impurities.\n\u003cbr\u003e\u003cbr\u003e\nDouble Cleanse Deeper\u003cbr\u003e\nCleansing is the essential base to your daily skincare routine. We formulated this first step of your double-cleanse to sweep away impurities without drying out your skin. The result: a comfortably lightweight oil-to-lather base with a subtly calming scent that leaves skin feeling soft, smooth, and bouncy.\n\u003cbr\u003e\u003cbr\u003e\nMicellar Cleansing Technology\u003cbr\u003e\nCleansing should never be harsh. Our micellar technology is the secret to gently lifting away dirt and impurities like a magnet, no scrubbing required.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"210 ml","offer_id":48083766673653,"sku":"BOJ000108","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000108_main1.jpg?v=1792577231"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150-ml-boj000004","title":"GLOW REPLENISHING RICE MILK 150ML","description":"During the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. Glow Replenishing Rice Milk modernizes this tradition to maximize skincare benefits. The nutrient-rich rice extract and rice amino acids penetrate deeply to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a moisture layer filled with rice extract for hydration and a powder layer to control sebum. It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion. After cleansing, pour a few drops onto your palms and gently press the toner into your face for absorption. Alternatively, soak a cotton pad and gently wipe it over your skin from the center outward.","brand":"BEAUTY OF JOSEON","offers":[{"title":"150 ml","offer_id":48084377960693,"sku":"BOJ000004","price":116.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000004_main1.jpg?v=1787949143"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30-ml-boj000096","title":"CALMING SERUM GREEN TEA + PANTHENOL 30ML","description":"A cooling, calming serum to instantly soothe stressed or reactive skin. Made with a high concentration of mugwort extract and green tea to reduce the look of redness.\n\u003cbr\u003e\u003cbr\u003e\nCalm Your Complexion\u003cbr\u003e\nA soothing drink for stressed-out skin. Calm, cool, and shield against environmental stressors with antioxidant-rich green tea and mugwort extracts. Infused with panthenol for a lightweight moisture layer that lasts.\n\u003cbr\u003e\u003cbr\u003e\nLasting Soothing Effect\u003cbr\u003e\nIf you liked our original formula, you'll love this upgraded reformulation even more. Now infused with mugwort extract for an intense soothing effect that lasts and lasts. Boosted with a higher concentration of panthenol for enhanced hydration and moisture barrier care.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48084378026229,"sku":"BOJ000096","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000096_main1.jpg?v=1792577229"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30-ml-boj000098","title":"GLOW SERUM PROPLIS + NIACINAMIDE 30ML","description":"A cushiony smoothing serum with niacinamide and propolis extract that helps refine pores, hydrate, and calm reactive skin for a glassy glow.\n\u003cbr\u003e\u003cbr\u003e\nStay Smooth + Calm\u003cbr\u003e\nGet glowy glass skin that feels smoother and looks calmer with every drop. We formulated this multitasking serum to help target enlarged pores and reduce the look of redness. Gentle yet effective ingredients help keep your skin's sebum levels balanced and your complexion soothed while helping smooth texture and fine lines. The thick, cushiony texture sinks in easily without leaving any sticky residue behind.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be safe for non-irritating.*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48084378058997,"sku":"BOJ000098","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000098_main1.jpg?v=1792575038"},{"product_id":"beauty-of-joseon-dynasty-cream-50-ml-boj000102","title":"DYNASTY CREAM 50ML","description":"Our best-selling creamy moisturizer that sinks in for long-lasting hydration and leaves skin looking dewy, plump, and bouncy.\n\u003cbr\u003e\u003cbr\u003e\nCommunity Favorite Cream\u003cbr\u003e\nFun fact: Dynasty Cream was our first-ever launch at Beauty of Joseon and remains one of our community favorites. This intensely nourishing formula is infused with some of our favorite ingredients like rice bran water, ginseng root water, squalane, and niacinamide to leave your skin looking plump and dewy for hours. Let your skin drink up every drop.\n\u003cbr\u003e\u003cbr\u003e\nDewy Glow\u003cbr\u003e\nMade to wear day or night, this moisturizer leaves skin with a subtle, hydrated glow that layers beautifully under your favorite foundation.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating.*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"50 ml","offer_id":48092050981109,"sku":"BOJ000102","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000102_main1.jpg?v=1792575017"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100-ml-boj000104","title":"RADIANCE CLEANSING BALM 100ML","description":"Even the most stubborn waterproof mascara is no match for our buttery cleansing balm. Infused with rice and grain extracts to stay gentle while effortlessly melting away makeup, sunscreen, and impurities.\n\u003cbr\u003e\u003cbr\u003e\nMelts Away Makeup\u003cbr\u003e\nWarms as it meets your skin to effortlessly dissolve waterproof makeup and sunscreen, as well as excess sebum and impurities. This balm-to-oil cleanser is enriched with rice bran and grain extracts so your skin feels hydrated and soft, never stripped.\n\u003cbr\u003e\u003cbr\u003e\nGentle on Eyes\u003cbr\u003e\nNo more scrubbing—and no need for a separate makeup remover. This silky cleansing balm takes care of it all: sunscreen, base, lip, and eye makeup. Dissolves mascara and eyeliner without blurring your vision or stinging your eyes.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"100 ml","offer_id":48094730289397,"sku":"BOJ000104","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000104_main1.jpg?v=1792575012"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-spf-50-pa-50-ml-boj000113","title":"GINSENG MOIST SUN SERUM, 50 ML","description":"A sunscreen that feels just like your favorite serum. This anti-aging formula is packed with ginseng extract for powerful skincare benefits and absorbs in seconds for a fresh finish.\n\u003cbr\u003e\u003cbr\u003e\nYour One-and-Done Serum + SPF\u003cbr\u003e\nExperience the serum that shields. Treat your complexion to powerful skincare benefits with added broad-spectrum UV protection. Packed with saponin-rich ginseng extract, a precious Hanbang ingredient prized for centuries in traditional Korean medicine. This ginseng sunscreen serum helps maintain moisture, support the skin's moisture barrier, and provide antioxidant benefits in every drop. We paired it with adenosine, a yeast-derived ingredient that helps soothe and improve the look of elasticity and wrinkles.\n\u003cbr\u003e\u003cbr\u003e\nCapsule Care\u003cbr\u003e\nThis fast-absorbing sun serum features a unique capsule formula that ensures targeted delivery of its key ingredients. Sinks into skin for a lightweight, hydrated feel and dewy finish. Non-sticky. Non-greasy. No white cast.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating.*\u003cbr\u003e\nClinically proven to be safe for sensitive skin.**\u003cbr\u003e\nClinically proven to protect the skin barrier.***\u003cbr\u003e\n*According to a study conducted by Korea Institute of Dermatological Sciences on 10 subjects over two months. **According to a study conducted by Korea Dermatology Research Institute on 33 subjects over 48 hours. ***According to a study conducted by Cosmeservice on 10 subjects over two days.","brand":"BEAUTY OF JOSEON","offers":[{"title":"50 ml","offer_id":48095389581557,"sku":"BOJ000113","price":135.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000113_main1.jpg?v=1787842549"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100-ml-boj000103","title":"GREEN PLUM REFRESHING CLEANSER 100ML","description":"A pH-balanced gentle daily cleanser with plum and mung bean extracts that deeply cleanses and refreshes while supporting your moisture barrier.\n\u003cbr\u003e\u003cbr\u003e\nDeep Cleanse Without Dryness\u003cbr\u003e\nRefresh your skin without stripping essential moisture. We created our pH-friendly Green Plum Refreshing Cleanser with a gentle, hypoallergenic, slightly acidic formulation designed to work with—not against—your natural moisture barrier.\n\u003cbr\u003e\u003cbr\u003e\nHanbang-Powered Hydration\u003cbr\u003e\nInfused with vitamin-rich plum water and mung bean extract in a refreshing gel base help keep skin hydrated and balanced, never dry or uncomfortable.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"100 ml","offer_id":48101079711989,"sku":"BOJ000103","price":129.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000103_main1.jpg?v=1792575389"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50-ml-boj000100","title":"RELIEF SUN RICE + PROBIOTICS 50ML","description":"Our iconic best seller that took over TikTok. Treat your skin to this creamy-yet-lightweight sunscreen with rice extract that comfortably hydrates for a non-sticky application and leaves your complexion dewy, bouncy, and bright.\n\u003cbr\u003e\u003cbr\u003e\nYour Everyday SPF Essential\u003cbr\u003e\nFormulated to feel exactly like a creamy moisturizer, our Internet-famous sunscreen stays lightweight and non-sticky no matter how much you apply. Infused with 30% rice extract and fermented grain extracts rich in vitamins, amino acids, and minerals to help moisturize and soothe with every application. Absorbs quickly for a natural glow with zero white cast, ever.\n\u003cbr\u003e\u003cbr\u003e\nSkin-Loving Sun Defense\u003cbr\u003e\nThis community favorite combines powerful sun defense with nourishing hydration. Perfect for skin types in need of an instant moisture boost and made to minimize irritation.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating and non-sensitizing.*\u003cbr\u003e\nClinically proven to have a UVAPF ≥ 1\/3 of the Sun Protection Factor (SPF), P++++(= or \u0026gt;16).**\u003cbr\u003e\nClinically proven to be suitable for acne-prone skin.***\u003cbr\u003e\n*According to a study conducted by Cosmeservice on 50 subjects over three weeks. **According to a study conducted by Korea Institute of Dermatological Sciences on 32 subjects over 48 hours. ***According to a study conducted by Cosmeservice on 10 subjects over 2 days.","brand":"BEAUTY OF JOSEON","offers":[{"title":"50 ml","offer_id":48101079744757,"sku":"BOJ000100","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000100_main1.jpg?v=1792575032"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30-ml-boj000107","title":"Vita C 30ml","description":"A lightweight vitamin C serum with Centella asiatica that helps brighten, target skin texture, and soothe. Non-sticky and non-greasy.\n\u003cbr\u003e\u003cbr\u003e\nYour Daily Vitamin C\u003cbr\u003e\nNo more sticky, uncomfortable vitamin C serums. We developed this lightweight formula to feel like a refreshing start to your day. Combines a stabilized vitamin C derivative with Centella asiatica extracts so you get all the brightening benefits you want from a vitamin C serum, balanced with a soothing boost.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n100% said skin tone was brightened after two weeks.**\u003cbr\u003e\n*According to a 24-hour Primary Skin Irritation Potential for the Human Skin study by Korean Skin Research Center on 32 subjects\u003cbr\u003e\n**According to a A Clinical Study of 'Beauty of Joseon Light On Serum : Centella + Vita C' on the Mitigation of Melasma and Pigmentation conducted by Korea Dermatology Research Institute on 22 subjects over two weeks.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48101079908597,"sku":"BOJ000107","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000107_main1.jpg?v=1793304117"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30-ml-boj000109","title":"REVIVE EYE SERUM: GINSENG + RETINAL","description":"A powerful Korean eye cream with a fast-absorbing serum texture that helps target the look of wrinkles, brighten, and hydrate for firmer-looking refreshed under eyes. \n\u003cbr\u003e\u003cbr\u003e\nTriple Threat\u003cbr\u003e\nTarget the appearance of fine lines, dark circles, and puffiness with every drop. We formulated this powerful Korean eye cream to refresh the delicate skin around your eyes while staying gentle. Retinal liposomes and ginseng extract work together to address the loss of collagen and visible signs of aging like fine lines. Add it to your skincare routine to help enhance skin elasticity and brightness: It's the ultimate eye serum for bright, firm, youthful-looking eyes.\n\u003cbr\u003e\u003cbr\u003e\nNon-Sticky + Nourishing\u003cbr\u003e\nMade with a lightweight serum texture that absorbs quickly without stickiness. Helps boost hydration for a smooth, silky finish.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to improve wrinkles by 8.65% in two weeks.*\u003cbr\u003e\n100% were satisfied with the brightening effect.** \u003cbr\u003e*According to a study conducted by Korea Dermatology Research Institute on 21 subjects over two weeks. **According to a consumer perception survey of 21 subjects over two weeks.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48101080006901,"sku":"BOJ000109","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000109_main1.jpg?v=1792575297"},{"product_id":"beauty_of_joseon_revive_serum_ginseng_snail_mucin_30ml_boj000099","title":"REVIVE SERUM GINSENG + SNAIL MUCIN 30ML","description":"Your plumping elixir for a complexion that’s lost its bounce. This firming serum blends ginseng and snail mucin to hydrate and refresh for skin that looks bouncier and feels healthier.\n\u003cbr\u003e\u003cbr\u003e\nBring Back Your Bounce\u003cbr\u003e\nDesigned for skin that feels tired, dry, and lacking in elasticity, our Revive Serum brings together two potent K-beauty ingredients to help refresh and boost your complexion.\n\u003cbr\u003e\u003cbr\u003e\nRevive Tired Skin\u003cbr\u003e\nAt the heart of this formula is ginseng, a time-honored Hanbang herb known for its powerful health benefits. Rich in saponins, ginseng is key to delivering lasting hydration and essential antioxidant benefits. We paired it with purified snail secretion filtrate for a serum that will leave your skin feeling bouncier and looking healthier with every application.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48243485835509,"sku":"BOJ000099","price":105.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000099_main1.jpg?v=1792574997"},{"product_id":"beauty_of_joseon_ginseng_essence_water_150ml_boj000095","title":"GINSENG ESSENCE WATER 150ML","description":"A barrier-boosting essence packed with ginseng water and niacinamide for lasting hydration, antioxidant benefits, and a glow boost.\n\u003cbr\u003e\u003cbr\u003e\nSmooth + Glow\u003cbr\u003e\nApply daily for a complexion that looks smoother, brighter, and more even. This potent formula soothes as it sweeps away dead skin cell buildup. Boosted with niacinamide to balance moisture levels, shield against external stressors, and help reinforce your skin's moisture barrier.\n\u003cbr\u003e\u003cbr\u003e\nHydration That Lasts\u003cbr\u003e\nMade for intense, long-lasting moisture to keep your skin looking healthy and plump no matter what.\n\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"150 ml","offer_id":48245759639797,"sku":"BOJ000095","price":159.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000095_main1.jpg?v=1792575045"},{"product_id":"beauty_of_joseon_relief_sun_aquafresh_riceb5_spf50_pa_boj000125","title":"Relief Sun Aqua-fresh Rice+B5 SPF50+ PA++++","description":"For those who loved our Relief Sun but found it a bit too rich. This ultra-lightweight fluid sunscreen is made with rice seed water for a splash of refreshing hydration. Perfect for oily and combination skin.\n\u003cbr\u003e\u003cbr\u003e\nA Splash of Lightweight Sun Protection\u003cbr\u003e\nTreat your skin to a splash of fast-absorbing hydration with our most refreshing sunscreen. Boosted with powerful, barrier-friendly rice seed water and panthenol (vitamin B5) to care for your complexion while it keeps your skin shielded with broad-spectrum UV protection.\n\u003cbr\u003e\u003cbr\u003e\nNo white cast. No stickiness.\u003cbr\u003e\nGet everything you loved about our TikTok-viral Relief Sun—no white cast, no stickiness—with an extra-fresh feel. Leaves skin with a subtle natural glow that won't get greasy.\n\u003cbr\u003e\u003cbr\u003e\nClinically Tested\u003cbr\u003e\u003cbr\u003e\nAfter 1 Use:\u003cbr\u003e\n· 51.07% improvement in soothing effect.\u003cbr\u003e\n· 152.83% lowering of skin temperature.\n\u003cbr\u003e\n*According to a single-application study of 21 subjects.\n\u003cbr\u003e\u003cbr\u003e\nAfter 2 Weeks\u003cbr\u003e\n-Improvement in skin barrier moisture retention.\n\u003cbr\u003e\n*According to a 2-week study of 21 subjects.\n\u003cbr\u003e\u003cbr\u003e\n-Non-comedogenic and suitable for acne-prone skin.*\n-Suitable for sensitive skin.**\u003cbr\u003e\n*According to a 2-week study of 21 subjects.\u003cbr\u003e\n**According to a 3-day study of 34 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"50 ml","offer_id":48403455967477,"sku":"BOJ000125","price":120.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000125_main.jpg?v=1792575127"},{"product_id":"beauty_of_joseon_glow_deep_serum_30ml_boj000010","title":"GLOW DEEP SERUM 30ML","description":"This serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48589325631733,"sku":"BOJ000010","price":62.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000010_main1.jpg?v=1788136060"},{"product_id":"beauty_of_joseon_centella_asiatica_calming_mask_25ml_boj000005","title":"CENTELLA ASIATICA CALMING MASK 25ML","description":"Enriched with 15% Centella Asiatica, this mask pack is designed to comfort and soothe your skin. The combination of green tea extract, mugwort extract, and 3 types of hyaluronic acid deliver deep hydration, refreshing your skin from within.","brand":"BEAUTY OF JOSEON","offers":[{"title":"25 ml","offer_id":48589325795573,"sku":"BOJ000005","price":15.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000005_main1.jpg?v=1787949336"},{"product_id":"beauty_of_joseon_revive_eye_serum_30ml_boj000014","title":"REVIVE EYE SERUM 30ML","description":"Introducing our Revive Eye Serum: a powerful Korean eye cream designed to reduce wrinkles and revitalize the delicate eye area. This serum addresses the loss of protein, collagen, and hyaluronic acid by combining ginseng extract and retinol to enhance skin elasticity and brightness while minimizing irritation.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48589325893877,"sku":"BOJ000014","price":62.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000014_main1.jpg?v=1787949337"},{"product_id":"beauty_of_joseon_radiance_cleansing_balm_100ml_boj000007","title":"RADIANCE CLEANSING BALM 100ML","description":"A balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. Contains rice bran and various grain extracts, so the skin does not get dry and remains moist.","brand":"BEAUTY OF JOSEON","offers":[{"title":"100 ml","offer_id":48589326024949,"sku":"BOJ000007","price":69.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000007_main1.jpg?v=1787949341"},{"product_id":"beauty_of_joseon_ginseng_moist_sun_serum_50ml_boj000019","title":"GINSENG MOIST SUN SERUM 50ML","description":"Everyday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.","brand":"BEAUTY OF JOSEON","offers":[{"title":"50 ml","offer_id":48589326319861,"sku":"BOJ000019","price":77.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000019_main1.jpg?v=1787949347"},{"product_id":"beauty_of_joseon_ginseng_cleansing_oil_210ml_boj000023","title":"GINSENG CLEANSING OIL 210ML","description":"At Beauty of Joseon, we value cleansing as the most important step in skincare. If neglected, skin impurities and sebum can build up in your pores, potentially causing skin inflammation. Our cleansing oil gently emulsifies and removes these impurities, ensuring a clean and refreshed complexion.","brand":"BEAUTY OF JOSEON","offers":[{"title":"210 ml","offer_id":48589326516469,"sku":"BOJ000023","price":73.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000023_main1.jpg?v=1787949357"},{"product_id":"beauty_of_joseon_glow_serum_30ml_boj000008","title":"GLOW SERUM 30ML","description":"This serum is made for those struggling with enlarged pores and skin inflammation. With a blend of 60% propolis extract and 2% niacinamide, it skillfully manages sebum production while ensuring your skin remains hydrated.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48589328646389,"sku":"BOJ000008","price":62.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000008_main1.jpg?v=1787949362"},{"product_id":"beauty_of_joseon_dynasty_cream_50ml_boj000006","title":"DYNASTY CREAM 50ML","description":"Meet the 'Dynasty Cream,' our very first product here at Beauty of Joseon, and a long-time favorite of many of our customers. Its firm and creamy texture gives your skin deep, long-lasting moisture and nourishment. This all-in-one cream is filled with good-for-skin ingredients like rice bran water, ginseng water, squalane, and niacinamide. These ingredients help to keep your skin healthy, hydrated, and balanced. Its firm texture sinks into your skin, providing moisture and nourishment from deep within.","brand":"BEAUTY OF JOSEON","offers":[{"title":"50 ml","offer_id":48589331824885,"sku":"BOJ000006","price":87.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000006_main1.jpg?v=1787949371"},{"product_id":"beauty_of_joseon_red_bean_refreshing_pore_mask_140ml_boj000016","title":"RED BEAN REFRESHING PORE MASK 140ML","description":"Our pores are essentially pathways that sebum uses to reach the surface of our skin. When dead skin cells and surplus sebum clog these pathways, pores tend to enlarge. Proper pore care involves clearing away the built-up dead skin cells and sebum, followed by cooling the skin.","brand":"BEAUTY OF JOSEON","offers":[{"title":"140 ml","offer_id":48589331857653,"sku":"BOJ000016","price":73.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000016_main1.jpg?v=1787949372"},{"product_id":"beauty_of_joseon_matte_sun_stick_18g_boj000020","title":"MATTE SUN STICK 18G","description":"Matte Sun Stick was developed with Ramón @glowbyramon, an influencer and cosmetic chemist, as the director. It was created after an extensive collaboration by meticulously going through all the processes that fall under BOJ's brand philosophy of Modern Hanbang skin care.\n\u003cbr\u003e\nWhile most sun sticks are tailored for outdoor pursuits, we've designed ours to be just as beneficial in our everyday urban environments","brand":"BEAUTY OF JOSEON","offers":[{"title":"18 g","offer_id":48589332119797,"sku":"BOJ000020","price":66.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000020_main1.jpg?v=1787949374"},{"product_id":"beauty_of_joseon_review_serum_30ml_boj000013","title":"REVIEW SERUM 30ML","description":"This serum is made for skin that has lost its vitality.\u003cbr\u003e\nIt contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48589332381941,"sku":"BOJ000013","price":62.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000013_main1.jpg?v=1787949385"},{"product_id":"beauty_of_joseon_green_plum_refreshing_cleanser_100ml_boj000012","title":"GREEN PLUM REFRESHING CLEANSER 100ML","description":"Choosing a cleanser involves finding a balance between thorough cleansing and maintaining the skin's barrier health. Our Green Plum Refreshing Cleanser, with its gentle, slightly acidic formulation, harnesses the power of plant-derived extracts from plum and mung bean seeds to achieve just that.","brand":"BEAUTY OF JOSEON","offers":[{"title":"100 ml","offer_id":48589332709621,"sku":"BOJ000012","price":47.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000012_main1.jpg?v=1787949392"}],"url":"https:\/\/letoile.ae\/collections\/brand-beauty-of-joseon.oembed?page=2","provider":"Letoile","version":"1.0","type":"link"}