{"title":"BEAUTY OF JOSEON","description":null,"products":[{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30-ml-boj000097","title":"Glow Deep Serum : Rice + Alpha-Arbutin","description":"A brightening serum with alpha arbutin and rice bran water that helps target dullness and dark spots for brighter-looking, naturally radiant skin.\n\u003cbr\u003e\u003cbr\u003e\nGlow Boost in a Bottle\u003cbr\u003e\nThe key to a natural glow, inspired by the Joseon-era practice of beautifying with rice water. We formulated this serum with alpha arbutin and rice bran water to gently address overall dullness while targeting dark spots. Leaves skin looking dewy, glowy, and healthy.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating.*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48083486015733,"sku":"BOJ000097","price":105.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000097_main1.jpg?v=1777982594"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150-ml-boj000094","title":"Green Plum Refreshing Toner : AHA + BHA","description":"A gentle yet effective smoothing toner that helps reset your skin’s natural glow by sweeping away dead skin cells and cleansing clogged pores. Formulated with mung bean extract, AHA, and BHA.\n\u003cbr\u003e\u003cbr\u003e\nRefresh. Refine. Reset.\u003cbr\u003e\nYour skin naturally renews itself every 28 days, shedding dead cells to reveal a fresh complexion. But when this cycle is disrupted by buildup, it can lead to clogged pores and dullness. That's why we created this gentle exfoliating toner to keep your skin looking smooth and clear, the Hanbang way.\n\u003cbr\u003e\u003cbr\u003e\nPlum-Powered Detox\u003cbr\u003e\nWe blended the medicinal power of green plum with a mild AHA + BHA complex so you can get the exfoliating benefits of both without compromising your natural moisture barrier.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"150 ml","offer_id":48083486081269,"sku":"BOJ000094","price":109.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000094_main1.jpg?v=1777982603"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-spf-50-pa-18-g-boj000101","title":"Matte Sun Stick : Mugwort + Camelia SPF 50+ PA++++","description":"Slip this sebum-controlling matte sun stick in your bag so you can easily reapply on the go, even over makeup. Infused with artemisia capillaris and green tea. Leaves a non-greasy, soft-matte finish.\n\u003cbr\u003e\u003cbr\u003e\nSoft-Matte Sun Shield\u003cbr\u003e\nFormulated for an always-natural, soft-matte filtered finish. We infused this easy-to-apply sun stick with Artemisia capillaris (mugwort) for a cooling kick. Treasured for centuries for its therapeutic, temperature-lowering properties, this ingredient helps keep skin calm and nourished. Boosted with our Sebum Control Complex to balance oil-moisture levels and leave a smooth, shine-free finish. Green tea extract delivers an added boost of soothing hydration.\n\u003cbr\u003e\u003cbr\u003e\nMade to Layer\u003cbr\u003e\nWhether you wear it to the beach or bring it to the office, this sunscreen stick was designed to stay versatile. Engineered to apply smoothly whether you wear it over skincare or makeup, all without clumping or getting greasy.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be water resistant.*\u003cbr\u003e\nClinically proven to be safe for sensitive skin.**\u003cbr\u003e\nClinically proven to be SPF 50 and have a UAPF of 29.1.***\u003cbr\u003e\n*According to a study conducted by Korea Institute of Dermatological Sciences on 10 subjects over two months. **According to a study conducted by Korea Dermatology Research Institute on 33 subjects over 48 hours. ***According to a study conducted by Cosmeservice on 10 subjects over two days.","brand":"BEAUTY OF JOSEON","offers":[{"title":"18 g","offer_id":48083766509813,"sku":"BOJ000101","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000101_main1.jpg?v=1777982613"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30-ml-boj000096","title":"Calming Serum : Green tea + Panthenol","description":"A cooling, calming serum to instantly soothe stressed or reactive skin. Made with a high concentration of mugwort extract and green tea to reduce the look of redness.\n\u003cbr\u003e\u003cbr\u003e\nCalm Your Complexion\u003cbr\u003e\nA soothing drink for stressed-out skin. Calm, cool, and shield against environmental stressors with antioxidant-rich green tea and mugwort extracts. Infused with panthenol for a lightweight moisture layer that lasts.\n\u003cbr\u003e\u003cbr\u003e\nLasting Soothing Effect\u003cbr\u003e\nIf you liked our original formula, you'll love this upgraded reformulation even more. Now infused with mugwort extract for an intense soothing effect that lasts and lasts. Boosted with a higher concentration of panthenol for enhanced hydration and moisture barrier care.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48084378026229,"sku":"BOJ000096","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000096_main1.jpg?v=1777982584"},{"product_id":"beauty-of-joseon-dynasty-cream-50-ml-boj000102","title":"Dynasty Cream","description":"Our best-selling creamy moisturizer that sinks in for long-lasting hydration and leaves skin looking dewy, plump, and bouncy.\n\u003cbr\u003e\u003cbr\u003e\nCommunity Favorite Cream\u003cbr\u003e\nFun fact: Dynasty Cream was our first-ever launch at Beauty of Joseon and remains one of our community favorites. This intensely nourishing formula is infused with some of our favorite ingredients like rice bran water, ginseng root water, squalane, and niacinamide to leave your skin looking plump and dewy for hours. Let your skin drink up every drop.\n\u003cbr\u003e\u003cbr\u003e\nDewy Glow\u003cbr\u003e\nMade to wear day or night, this moisturizer leaves skin with a subtle, hydrated glow that layers beautifully under your favorite foundation.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating.*\u003cbr\u003e\n*According to a Sensitive Skin 24hr Patch Test conducted by Korea Dermatology Research Institute on 33 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"50 ml","offer_id":48092050981109,"sku":"BOJ000102","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000102_main1.jpg?v=1777982586"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100-ml-boj000104","title":"Radiance Cleansing Balm","description":"Even the most stubborn waterproof mascara is no match for our buttery cleansing balm. Infused with rice and grain extracts to stay gentle while effortlessly melting away makeup, sunscreen, and impurities.\n\u003cbr\u003e\u003cbr\u003e\nMelts Away Makeup\u003cbr\u003e\nWarms as it meets your skin to effortlessly dissolve waterproof makeup and sunscreen, as well as excess sebum and impurities. This balm-to-oil cleanser is enriched with rice bran and grain extracts so your skin feels hydrated and soft, never stripped.\n\u003cbr\u003e\u003cbr\u003e\nGentle on Eyes\u003cbr\u003e\nNo more scrubbing—and no need for a separate makeup remover. This silky cleansing balm takes care of it all: sunscreen, base, lip, and eye makeup. Dissolves mascara and eyeliner without blurring your vision or stinging your eyes.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"100 ml","offer_id":48094730289397,"sku":"BOJ000104","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000104_main1.jpg?v=1777982612"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100-ml-boj000103","title":"Green Plum Refreshing Cleanser","description":"A pH-balanced gentle daily cleanser with plum and mung bean extracts that deeply cleanses and refreshes while supporting your moisture barrier.\n\u003cbr\u003e\u003cbr\u003e\nDeep Cleanse Without Dryness\u003cbr\u003e\nRefresh your skin without stripping essential moisture. We created our pH-friendly Green Plum Refreshing Cleanser with a gentle, hypoallergenic, slightly acidic formulation designed to work with—not against—your natural moisture barrier.\n\u003cbr\u003e\u003cbr\u003e\nHanbang-Powered Hydration\u003cbr\u003e\nInfused with vitamin-rich plum water and mung bean extract in a refreshing gel base help keep skin hydrated and balanced, never dry or uncomfortable.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n*According to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects.","brand":"BEAUTY OF JOSEON","offers":[{"title":"100 ml","offer_id":48101079711989,"sku":"BOJ000103","price":89.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000103_main1.jpg?v=1777982603"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30-ml-boj000107","title":"Light On Serum : Centella + Vita C","description":"A lightweight vitamin C serum with Centella asiatica that helps brighten, target skin texture, and soothe. Non-sticky and non-greasy.\n\u003cbr\u003e\u003cbr\u003e\nYour Daily Vitamin C\u003cbr\u003e\nNo more sticky, uncomfortable vitamin C serums. We developed this lightweight formula to feel like a refreshing start to your day. Combines a stabilized vitamin C derivative with Centella asiatica extracts so you get all the brightening benefits you want from a vitamin C serum, balanced with a soothing boost.\n\u003cbr\u003e\u003cbr\u003e\nClinically proven to be non-irritating*\u003cbr\u003e\n100% said skin tone was brightened after two weeks.**\u003cbr\u003e\n*According to a 24-hour Primary Skin Irritation Potential for the Human Skin study by Korean Skin Research Center on 32 subjects\u003cbr\u003e\n**According to a A Clinical Study of 'Beauty of Joseon Light On Serum : Centella + Vita C' on the Mitigation of Melasma and Pigmentation conducted by Korea Dermatology Research Institute on 22 subjects over two weeks.","brand":"BEAUTY OF JOSEON","offers":[{"title":"30 ml","offer_id":48101079908597,"sku":"BOJ000107","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/BOJ000107_main1.jpg?v=1777982625"}],"url":"https:\/\/letoile.ae\/collections\/brand-beauty-of-joseon.oembed","provider":"Letoile","version":"1.0","type":"link"}