{"title":"Hair curling and straightening products","description":null,"products":[{"product_id":"umberto-giannini-curl-jelly-shine-leave-in-conditioner-curl-balm-180-ml-umg000034","title":"Curl Jelly Shine Leave-In Conditioner Curl Balm","description":"\u003cp\u003eThe perfect base for your curl styling  routine. Curl Jelly Shine is an ultra-lightweight  leave-in conditioning curl balm that primes curls, leaving your hair moisturised with a glossy, mirror shine finish. Added heat protectant allows you to diffuse and heat style without any damage, ensuring your curls are defined and frizz-free. Primes curls for styling, de-frizzes and defines curls whilst protecting against heat damage.\u003c\/p\u003e","brand":"UMBERTO GIANNINI","offers":[{"title":"180 ml","offer_id":48083376308469,"sku":"UMG000034","price":77.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/UMG000034_main.jpg?v=1778030033"},{"product_id":"noah-for-your-natural-beauty-hair-straightening-shampoo-250-ml-nfb000020","title":"Hair Straightening Shampoo","description":"\u003cp\u003eThis hair straightening shampoo with moisturizing properties makes hair soft, silky, and smooth. It contains vanilla extract and a moisturizing plant complex that helps straighten hair.\u003c\/p\u003e","brand":"NOAH FOR YOUR NATURAL BEAUTY","offers":[{"title":"250 ml","offer_id":48083419398389,"sku":"NFB000020","price":55.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/NFB000020_mainEX.jpg?v=1778015624"},{"product_id":"la-maison-espagnole-smoothing-shampoo-for-curly-hair-500-ml-lme000016","title":"Smoothing Shampoo for Curly Hair","description":"\u003cp\u003eOur silicone-free shampoos provide deep cleansing and natural shine, maintain the natural pH of the scalp, and leave a fresh and lasting fragrance. Suitable for daily use. The shampoo improves the condition of dry hair, especially prone to frizz, by providing softness and controlling unruly curls without stickiness. The formula with macadamia extract and avocado oil restores moisture, detangles, and helps protect the hair. Hair becomes smoother, more manageable, and shinier.\u003c\/p\u003e","brand":"LA MAISON ESPAGNOLE","offers":[{"title":"500 ml","offer_id":48083976880373,"sku":"LME000016","price":51.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/LME000016_main.jpg?v=1778003980"},{"product_id":"phytorelax-smoothing-mask-for-unruly-hair-250-ml-phr008276","title":"Smoothing Mask for Unruly Hair","description":"\u003cp\u003eThe Argan Anti-Frizz Mask is a unique argan oil-based mask that effectively nourishes and moisturizes hair, making it incredibly soft, gentle, and silky. Regular use of the product will 'tame' the unruly mane and eliminate excessive fluffiness, ensuring a flawless hairstyle. The product also helps to strengthen the hair structure, making it less prone to breakage and fragility. It helps to solve the problem of dandruff, strengthens hair follicles, which prevents hair loss, and also protects against the negative effects of UV rays. The certified natural and vegan formula does not contain harmful components.\u003c\/p\u003e","brand":"PHYTORELAX","offers":[{"title":"250 ml","offer_id":48084253442293,"sku":"PHR008276","price":73.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/PHR008276EX.jpg?v=1778018462"},{"product_id":"phytorelax-argan-anti-frizz-smoothing-shampoo-250-ml-phr008221","title":"Argan Anti-Frizz Smoothing Shampoo","description":"\u003cp\u003eStatic electricity accumulation in hair strands can occur for a variety of reasons, but the main one is dryness and brittleness of the hair. When curls are damaged by frequent dyeing, perming, or blow-drying with hot air, their internal structure is no longer intact. The specialized Argan Anti-Frizz Shampoo is capable of correcting this situation. An abundance of natural antiseptic components is designed not only to dissolve impurities, excess sebum, and styling product residues that clog pores on the skin's surface but also to eliminate fungi that cause dandruff. Meanwhile, a restorative complex based on precious argan oil penetrates the deep layers of the cortex, reconstructing disulfide bonds and nourishing the strands from within. The shampoo does not deprive curls of their natural volume, making them more textured, soft, silky, manageable, elastic, and smooth.\u003c\/p\u003e","brand":"PHYTORELAX","offers":[{"title":"250 ml","offer_id":48088357830901,"sku":"PHR008221","price":69.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/PHR008221EX.jpg?v=1778018467"},{"product_id":"umberto-giannini-thirsty-curls-hydrating-lotion-150-ml-umg000036","title":"Thirsty Curls Hydrating Lotion","description":"\u003cp\u003eLock in the moisture from your wash routine with this leave-in hydrating lotion. Primes your hair for styling, protecting against heat and humidity. Contains anti-frizz technology and UV protection to provide long-lasting smoothness. An instant hydration hit to banish frizz, smooth texture and protect against heat and humidity.\u003c\/p\u003e","brand":"UMBERTO GIANNINI","offers":[{"title":"150 ml","offer_id":48088740692213,"sku":"UMG000036","price":65.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/UMG000036_main.jpg?v=1778030078"},{"product_id":"umberto-giannini-curl-oil-bond-repair-50-ml-umg000040","title":"Curl Oil Bond Repair","description":"\u003cp\u003eA defensive shield for waves, curls and coils. Deeply nourishes strands, de-frizzes and seals cuticles to protect hair bonds and prevent external damage. Bond with your curls! This super-lightweight oil with a trio of nature's favourite curl-friendly ingredients - Coconut Oil, Shea Butter and Olive Oil - that transforms hair texture and seals in moisture, preventing hair bonds from breakage and protecting against future damage. The result - strong, healthy and shiny waves, curls and coils.\u003c\/p\u003e","brand":"UMBERTO GIANNINI","offers":[{"title":"50 ml","offer_id":48093983178997,"sku":"UMG000040","price":71.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/UMG000040_main.jpg?v=1778030039"},{"product_id":"umberto-giannini-curl-foam-anti-frizz-styling-mousse-200-ml-umg000037","title":"Curl Foam Anti-Frizz Styling Mousse","description":"\u003cp\u003e97% natural multi-tasking hair foam. Humidity-proof, flexible frizz control to unleash your natural hair's full potential. Say goodbye to flat, lifeless locks and hello to frizz-free, flexible curls.\u003c\/p\u003e","brand":"UMBERTO GIANNINI","offers":[{"title":"200 ml","offer_id":48094210162933,"sku":"UMG000037","price":71.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/UMG000037_main.jpg?v=1778030027"},{"product_id":"umberto-giannini-curl-jelly-care-de-frizz-conditioner-mini-travel-size-50-ml-umg000049","title":"Curl Jelly Care De-Frizz Conditioner Mini Travel Size","description":"\u003cp\u003eThe magical de-frizzing Curl Jelly formula in a 50ml travel conditioner. This moisturising conditioner smooths, detangles, de-frizzes and seals in shine. Weightless conditioning with added shine for all waves, curls \u0026amp; coils.\u003c\/p\u003e","brand":"UMBERTO GIANNINI","offers":[{"title":"50 ml","offer_id":48094862442741,"sku":"UMG000049","price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/UMG000049_main.jpg?v=1778030026"},{"product_id":"phytorelax-smoothing-serum-for-unruly-hair-100-ml-phr008238","title":"Smoothing Serum for Unruly Hair","description":"\u003cp\u003eBeautiful and lasting styling begins with gentle care, which is why a hair smoothing serum is a must-have in your beauty arsenal. Thanks to its balanced composition, the product has a multifunctional effect. It provides an amazing shine and incredible softness to the hair – creating the perfect look!\u003c\/p\u003e\n\n\u003cp\u003e- Instantly smooths strands;\n\u003cbr\u003e- Protects locks from frost;\n\u003cbr\u003e- Forms a film on the hair surface that mitigates the negative effects of heat styling tools;\n\u003cbr\u003e- Simplifies the process of creating hairstyles;\n\u003cbr\u003e- Makes hair soft, silky, and shiny;\n\u003cbr\u003e- Maintains hair elasticity in high humidity conditions;\n\u003cbr\u003e- Convenient spray dispenser for easy use;\n\u003cbr\u003e- Natural vegan formula;\n\u003cbr\u003e- Free from harmful components.\u003c\/p\u003e","brand":"PHYTORELAX","offers":[{"title":"100 ml","offer_id":48095379489013,"sku":"PHR008238","price":76.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/PHR008238EX.jpg?v=1778018465"},{"product_id":"umberto-giannini-curl-defining-gel-200-ml-umg000001","title":"Curl Defining Gel","description":"\u003cp\u003eThis iconic bestseller from Umberto Giannini tames frizzy hair and defines curls, adding shine and giving a clear structure to your locks. It's a real gem for your hair! Providing medium hold, it helps to texture your hair just the way you want it. Free from silicones.\u003c\/p\u003e","brand":"UMBERTO GIANNINI","offers":[{"title":"200 ml","offer_id":48097120649461,"sku":"UMG000001","price":71.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0801\/5288\/7541\/files\/UMG000001_mainEX.jpg?v=1778030031"},{"product_id":"philip-kingsley-curl-activator-curl-defining-gel-100-ml-ksl000133","title":"Curl Activator Curl Defining Gel","description":"\u003cp\u003eCurl Activator Curl Defining Gel conditions, defines and enhances natural curls. 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